How important is the name of your product, service or company?
Your name is a critical extension of your brand, and it can reinforce the value you provide or distance you from it.
How Brand Strategy Aligns with Strategy?
At its title suggests, brand strategy is completely strategic; it’s your plan for how to achieve your desired positioning—how to become known for that certain “something.”
How do you define a brand?
Your brand is the entire experience that your market has with your offering or company. It’s what you stand for, a promise that you make, and the personality that you convey.
How to Choose a Domain Name?
Choosing a domain name is important for the branding of your business. And getting a domain name identical or very similar to your company’s name is also critical. If your business already has a name, that is probably your domain.