Choosing a name is important for the branding of your business. And getting a domain name identical or very similar to your company’s name is also critical. If your business already has a name, that is probably your domain. If your business name is already taken (whether there is a website out there or not when you type this URL), you might consider changing your business name if it’s not too late. Or you can make an offer to the owner of the domain name if you consider that getting this domain is essential to your success.